The global smartphone market increased by 7 % in 2024, challenges are expected in 2025
According to a study by Canalys, the global smartphones market increased by 7 % to 1.22 billion units by 2024.
The smartphones market has increased by 7 % by 2024. This is revealed by a study by Canalys. Apple remained the market leader, despite a slight drop in deliveries. Samsung followed in second position, while Xiaomi experienced the strongest growth. The year 2025 promises to be difficult due to the saturation of the market and economic uncertainties.
Strong growth in emerging markets
After two years of decline, the global smartphone market experienced a recovery in 2024 with growth of 7 %. Apple remained the main actor with 225.9 million iPhones delivered, a drop of 1 % compared to 2023. Samsung arrives in second position with 222.9 million aircraft, also down 1 %. Xiaomi experienced the strongest growth, its deliveries that increased by 15 % to 168.6 million aircraft, thanks to its success in China and on emerging markets.
Source : Canalys
Transtion has also risen in fourth place with growth of 15 % to 106.7 million aircraft. Oppo (including OnePlus) finished fifth with a modest growth of 3 % to reach 103.6 million aircraft. In the more mature markets such as Europe, North America and China, demand has slightly rebounded, helped by discounts and recovery.
Expectations for 2025
Canalys warns that 2025 will be a difficult year. The growth of emerging markets slows down, while economic uncertainties and possible American customs duties exert additional pressure on the sector. At the same time, high -end smartphones remain popular, Apple and Samsung achieving great performance in the high -end segment. Apple, for example, saw the sales of its pro models increase by 11 %, while Samsung has recorded the best performance in its S series since 2019.
To stay competitive, manufacturers will focus on margins and price strategies. New financing models and subsidies in China can offer opportunities, while solid marketing and distribution channels remain essential. The coming months will determine the evolution of the smartphones market.
