A few days before the state elections in Saxony and Thuringia, the retail sector is also taking a stand. The supermarket chain Edeka published a full-page appeal in the “Frankfurter Allgemeine Zeitung”, in the weekly newspaper “Die Zeit” and in social networks.
The ad is titled with the sentence “Why blue is not an option at Edeka“ This is to be understood as an allusion to the AfD, which has used blue as its party colour since its founding. Also various Representatives of trade and industry are positioning themselves against the AfD.
The AfD reacted to the company’s advertising campaign. The deputy spokesman for the Thuringia state executive board, Torben Braga, thanked the social network X for the “diligent support” in the election campaign. “Your customers, employees, suppliers also vote for us,” he wrote to Edeka.
Evolution has taught us: blue is not a good choice.
Edeka ad
The ad contains numerous types of fruit and vegetables such as cucumbers, broccoli, bananas, cherries and strawberries. “The fruit and vegetable department is full of colourful variety,” says the text. Next to the photos are the Latin name of the fruit – and a breakdown of the color pigments. What is missing: the colour blue.
The color Blue is a warning sign in nature“Evolution has taught us: blue is not a good choice.” This is not only the case in nature, the supermarket chain writes.
And Blueberries or red cabbage? These may have the color blue in their name, but not in their pigments. That is what science would say – and, as the ad says, “we should listen to science more often.”
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Criticism of Höcke’s statement about entrepreneurs
The German Retail Association (HDE) also made a public statement this week. President Alexander von Preen called for Election of democratic parties on“I can only warn all actors against shifting the rules of society towards exclusion and hatred. This will not lead society and the economy into a positive future, but into a dead end,” he said.
I hope that these companies will face severe, severe economic turmoil
Björn HöckeAfD top candidate in Thuringia, on an anti-AfD campaign by German companies.
Im According to HDE, there are currently around 120,000 vacancies in the retail sector“Where are all the people supposed to come from if politicians who rely on exclusion and isolation come to power?”, says von Preen. He described the AfD as dangerous and irresponsible: “With Björn Höcke, one of the leading figures of the AfD has once again unmasked himself when he wished bankruptcy to family businesses that publicly support a campaign for diversity in society and the economy.”
Von Preen is referring to a campaign initiated by more than 40 German entrepreneurs on the occasion of the election „Made in Germany – Made by Vielfalt“Participants include the drugstore chain Rossmann, the chainsaw and garden equipment manufacturer Stihl, the food group Pfeifer & Langen, the household appliance manufacturer Vorwerk and the audio specialist Sennheiser.
According to a report by MDR, Thuringia’s AfD top candidate Höcke described the campaign as hypocrisy at a campaign event in Sömmerda at the weekend.I hope that these companies will face severe, severe economic turmoil“, he said.
Criticism of the AfD was also expressed by President of the Federation of German Industries (BDI), Siegfried Russwurm. He fears that the AfD’s aggressive xenophobia will exacerbate the existing problem of the shortage of skilled workers in Germany, he told the “Welt”.
According to Russwurm, AfD participation in government would cause enormous damage to the economy and prosperity in eastern Germany. The party wrongly presents itself as the voice of the local medium-sized economy.
Elections will take place in Saxony and Thuringia on Sunday. In current polls, the AfD is at around 30 percent in both states. (with dpa)
