PSG announces partnership with San Antonio Spurs

Paris Saint-Germain has become a specialist in the art of forging relationships with other world-famous sports brands. This time, the capital's cub took advantage of Wembymania to announce a partnership with the NBA team San Antonio Spurs.

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“Paris Saint-Germain and the San Antonio Spurs today announce a series of joint events in January, on the occasion of the NBA Paris Games 2025. As part of the team's trip for two NBA matches, the Spurs and Paris Saint-Germain join forces to deliver inspiring initiatives to fans, while taking advantage of this opportunity for both teams to discuss how to combine their shared commitments to leadership, innovation and impact global. This week of activations will mark the start of a lasting relationship between the two clubs, both known as leaders in the world of sport. The collaboration includes several initiatives designed to bring together and celebrate the role of sport in social change:

Collaborative learning

Members of the Paris Saint-Germain and Spurs teams will dedicate time to learning from each other on topics such as brand development, fan engagement and sporting innovation. These collaborative moments will be designed to share best practices and foster creative problem solving in the face of common challenges facing sports organizations.

Spurs Community Leadership Institute – Women in sport, Paris

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With the Spurs Community Leadership Institute, a global initiative focused on developing the next generation of leaders, Paris Saint-Germain will host a one-day leadership summit. The program will mobilize 50 women leaders in the field of sport. The experience will focus on the advancement of women in sport, leadership development, and using sport as a catalyst for social impact.

This effort reflects the shared commitment of Spurs and Paris Saint-Germain to inclusion. The Spurs Community Leadership Institute is the Spurs' flagship program for fostering leadership and meeting community needs. Likewise, Paris Saint-Germain, through PSG For Communities, offers initiatives such as “Allez les Filles!” » which has already had a positive impact on nearly 550 young girls. Together, these efforts illustrate how the two organizations are harnessing the power of sport to drive change around the world.

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Launch of exclusive collaborative products

A limited edition collection resulting from this collaboration will be available exclusively from January 21 to January 26. The collection will be sold in the Paris Saint-Germain megastore at 92 avenue des Champs-Élysées (Paris 75008) and a Pop-up Store at 14 rue Claude Farrère (Paris 75016), with a special launch event at both sites. This initiative is part of Paris' rich cultural mosaic, showcasing the power of art and sport to connect fan communities.

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Attendance at the Paris Saint-Germain vs Manchester City match

Spurs players will attend the UEFA Champions League match between Paris Saint-Germain and Manchester City on Wednesday January 22 at the Parc des Princes.