He is around thirty years old, he runs the town of Verneuil-sur-Seine in Yvelines and he is not afraid of social networks. Fabien Aufrechter participated in a video by YouTuber Squeezie which today has 8.8 million views, enough to increase his sympathy among residents.
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Like every Sunday, Fabien Aufrechter comes to meet his constituents on the market. For some time now, a video with one of the biggest YouTubers in France has been coming up in conversations: “He’s a young mayor, he’s in tune with the times, he’s very connected, I think that’s good”says a resident of the town.
Children, parents and even grandparents enjoyed seeing the mayor appear in the Squeezie video. A craze that surprises the main interested party: “For me too it’s a surprise”, admits the young mayor, “we would have expected, on a YouTuber video, that it would be young people watching”.
Spotted on social networks, the mayor did not hesitate to participate. With almost 9 million views, it’s a good way to highlight its function and its municipality: “I have a Tiktok account which is very popular, in which I tell you what the daily life of a mayor is like. I try to show you behind the scenes with vlogs but also a little bit of humor”.
This young elected official has decided to communicate on all platforms and through several formats, determined to dust off the image of mayors.
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