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The NBA Cup, a competition that appeals to players: “We just wanted the money, that’s the most important thing”

NBA Cup: With the phenomenon Tyrese Haliburton at the helm, the Pacers dream of the jackpot

Ajay Mitchell soon to be a millionaire thanks to the NBA Cup?

Half a million euros. Here is the amount that each player on the winning team of the NBA Cup will receive next Tuesday in the city of games and money. This cannot be invented. The finalists will console themselves with 200,000 euros. As for the semi-finalists, they will pocket 100,000 euros and 50,000 for the quarter-finalists. Note that coaches also have the right to the jackpot. Present this weekend in Vegas, OKC and therefore Ajay Mitchell can still hope to get their hands on the loot. With his contract at $578,577 for the 2024-2025 season, the Liégeois could therefore well become a millionaire at the end of the year. Except that, there you have it, a rule stipulates that players in two-way contracts (contract between the development team and the main one) only receive half the amount. For young rookies or second-rate players, this Cup can still make it possible to “make ends meet”. “We just wanted the money. That’s the most important thing. Last season, we were very motivated”declared Rui Hachimura, winner with the Lakers, last year. For the stars of the US League, the bonus is more of an anecdote. As for Giannis Antetokounmpo who, if we divide his salary by the 82 regular season games, already amasses nearly $600,000 per game.

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I need this money.

Parquet floors with sometimes questionable taste, incredible bonuses and a final four in Vegas, this is the recipe created by Adam Silver, the boss of the NBA. At the marketing level, it must be recognized that the idea is well put together and makes it possible to correctly differentiate between regular season matches and those of the NBA Cup. Even if this competition does not solve the problem of seasons that are always too long, it at least makes it possible to restore the appeal of a lower part of the season (mid-November to mid-December). Some teams are taking advantage of this competition to climb up the rankings. The Milwaukee Bucks are the example with five of their thirteen victories acquired in the NBA Cup this season. Hunger for a title as a driving force and dollars certainly too. “I need this money”declared with a smile, the brilliant rookie of the Lakers, Dalton Knecht. Who won’t be able to hit the jackpot, since their team was eliminated in the group stage. If it has not yet completely made its place in the landscape of the orange ball, this competition has undoubtedly already played a role in the revaluation of the NBA’s rights, which now amount to 7 billion dollars per season until 2036.

This weekend, it is the Bucks, the Hawks, the Thunder and the Rockets who will compete for $500,000. In a world where sport is becoming more and more governed by money, the NBA Cup does not stand out. On the contrary. Perhaps giving a reward other than financial would be more noble. A place for the play-offs or play-ins, another sporting advantage, there is no shortage of solutions. But ultimately, in Vegas, what matters is winning the jackpot, right?

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