Vivo Energy Maroc supports Souad Mouktadiri, the first Moroccan driver to participate in the Dakar Rally. For the company, this partnership illustrates its commitment to supporting exceptional performance in the most extreme conditions. The 6th edition of the Dakar Rally will be held from January 3 to 17, 2025 in Saudi Arabia.
Vivo Energy Maroc is involved alongside Souad Mouktadiri, the first Moroccan driver to participate in the prestigious Dakar Rally. “It is an honor for me to be supported by Vivo Energy Maroc and the Shell brand in this incredible adventure. The Dakar Rally is an extreme competition that demands exceptional performance and I am proud to be able to count on trusted partners. As the first Moroccan driver in the Dakar Rally, I am determined to represent our country and I hope to encourage women to believe more and more in themselves and to take on challenges,” says Souad Mouktadiri. For her part, Salwa Benslimane, marketing director of Vivo Energy Morocco, underlines: “By supporting Souad Mouktadiri in this exceptional adventure to fly the colors of Morocco, we are promoting a talented athlete and supporting a symbol of determination, courage and passion, particularly in activities where women are under-represented such as motor sports. This partnership is a perfect illustration of our commitment to encouraging women who dare to dream big and consider every obstacle an opportunity to surpass themselves. For her part, Hind Mejjati Alami, communications and CSR director of Vivo Energy Maroc, explains: “By promoting a career like that of Souad, who has distinguished himself on the professional and sporting levels, we wish to encourage young people to believe in their potential, by presenting them with the example of a woman who faces the most difficult challenges. A true model for our youth, Souad will convey a strong message on the importance of believing in oneself and the importance of education in achieving their ambitions, insisting on the fact that this constitutes the basis of all success. . Souad Mouktadiri, an off-road rally driver since 2008, has a recognized track record, including several podiums in international competitions until 2024. “As the main partner of Souad Mouktadiri, Vivo Energy Maroc reaffirms its commitment to favor of equal opportunities. The company demonstrates its desire to support a progressive Morocco by encouraging women, in all fields, to believe in their potential and to reach heights of excellence,” indicates Vivo Energy.
Note that the sixth edition of the Dakar Rally in Saudi Arabia will be held from January 3 to 17.
Morocco
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