Matmut renounces the naming of the large stadium, orphan of a professional club

One more tile. The naming contract linking the Matmut group to the large Bordeaux stadium since 2015, orphaned by a professional club since the administrative demotion of the Girondins de Bordeaux, will end in July 2025, the mutual insurer announced on Thursday.

The contract will not be renewed due in particular to “the absence of consistent recurring visibility” which “did not make it possible to build a satisfactory new agreement project”, indicated Matmut, confirming information from the newspaper South West. The end of this naming contract, which brought in around 2 million euros per year, adds a new financial difficulty to the managers of this enclosure owned by the Bordeaux metropolis.

Public private partnership

This 42,000-seat stadium was built in 2016 at a cost of 310 million, as part of a public-private partnership. The metropolis of Bordeaux must ensure reimbursement until 2045.

In September, the rent paid by the Girondins de Bordeaux, placed in receivership and demoted to Nationale 2 (4th division), had already gone from 4.7 million euros annually to a few tens of thousands of euros in technical costs per year. match.

SBA, the stadium operating company, a subsidiary of the construction groups Vinci and Fayat, estimated in the summer of 2023 to lose between “2 and 3 million euros” each year. SBA did not wish to comment on Matmut’s announcement, and the metropolis did not immediately react.