Coca-Cola: promoting talent and community development on the shoulder

The Senegalese Beverage Industry (IBS) has officially signed a strategic partnership with Senegalese football clubs. An agreement which is part of our commitment to supporting national sport as well as the development of local football.

The Senegalese Beverage Industry (IBS) has reaffirmed its support for the development of Senegalese football by signing partnerships with clubs such as AS Pikine, ASC Jaraaf and Guédiawaye FC to strengthen and promote local talent without forgetting to support it. of these clubs in their sports and community projects.

IBS integrates this partnership into a social responsibility (CSR) approach, with concrete initiatives such as: Cleaning of public sites to raise environmental awareness, inclusive collaborations, particularly with partners, to encourage sport for all, educational workshops to transmit values ​​of discipline, unity and respect to younger generations.