“Absolutely ridiculous”: When the Federer-Nadal duo becomes the laughing stock of the internet

Louis Vuitton unveiled this week, a few days after the last match of Rafael Nadal’s career, the second chapter of its “Core Values” campaign, of which the Spaniard and Roger Federer are the muses. Problem: for once, the photos taken by the famous American photographer Annie Leibovitz are not unanimously accepted on the web.

After notably bringing together Pelé, Zidane and Maradona in 2010 or more recently Cristiano Ronaldo and Lionel Messi (2022), it is Roger Federer and Rafael Nadal that the luxury house Louis Vuitton has chosen as muses – sports – for the last chapter of its iconic “Core Values” campaign.

It was on a peak in the Dolomites, Mount Lagazuoi (2835 m), that the two tennis legends posed in front of the lens of the famous American photographer Annie Leibovitz. If some Internet users are delighted to see the two best enemies reunited again, others, however, are more critical of this advertising campaign.

“This is the most photoshopped photo in history”, “It looks like an AI-generated photo”, “My grandmother could do a better job with Photoshop than whoever did this”, “Au At first, I thought that something tragic had happened and that it was a tribute… generated by an AI”, “This photo is too cheap for these two GOATs”, regret some Internet users on Instagram.

For others, more than the “quality” of the photo, it is the staging that is crude: “A Vuitton counterfeit is better than this mountaineering counterfeit”, “At 3,000 m altitude in short sleeves, sitting in the snow when there is no sun. But of course… and with a Louis Vuitton bag. Very credible indeed…”, “They seem so exhausted by the crazy climb they have just made… And then having done it with so little equipment and wearing only a t -shirt… impressive”, “They are on top of a snowy mountain without a jacket? Lol”, “Absolutely ridiculous”.