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Territorial marketing: Fès-Meknes focuses on

The CRT Cup , which brought together many personalities, including former international footballers, around golf, culture and Moroccan gastronomy, confirms the ambition of the Fez-Meknes region to become an essential golf destination.

The Fez-Meknes region is hosting the CRT Cup golf until this Thursday, an international event intended to promote the region as a leading golf destination. Result of a collaboration between the Regional Tourism Council (CRT) Fez-Meknes, the Regional Council, the Ministry of Tourism via the Moroccan National Tourism Office (ONMT), MADAEF Golf of the Caisse de Dépôt et de Gestion (CDG) and several private partners, the CRT Cup golf aims to be a showcase for the tourist, cultural and gastronomic assets of Fez-Meknes, thus being part of the royal vision of making Morocco a major player in the international sport.

Ahmed Sentissi, president of the CRT Fès-Meknes, did not hide his satisfaction during the launching ceremony of this competition, which was held on Sunday in Fez. It highlighted the participation of around sixty international personalities present, coming from Spain, and the United States, including tour operators, presidents of influential golf clubs and former high-ranking political figures. level like Valérie Fourneyron, former French Minister of Sports.

Sonny Anderson, former Brazilian international footballer, who successfully converted to golf, after a remarkable career as a striker at AS Monaco and FC Barcelona, ​​was also there along with Alain Boghossian, Franco-Armenian international footballer.

Four courses and 72 holes, for a unique experience
Sentissi insisted on the intangible nature of the event which gives pride of place to the discovery of regional heritage through cultural and gastronomic visits. The objective is to make Fez-Meknes, like Marrakech and Agadir, a major golf destination on a national and international scale. With four quality golf courses (18 holes each), including the Royal Golf de Fès, Oued Fès Golf, the Michlifen Resort & Golf d’Ifrane and the Royal Golf de Meknès, the region has considerable assets to attract golfers . The route will allow participants to cross the three emblematic towns of the region, thus offering a complete panorama of its riches.

CRT Cup golf: A response to the need for entertainment Abdellah Lamniai, regional delegate for Tourism in Fez, underlined the importance of this type of event for the tourism development of the region. He recalled the need to revitalize the sector and promote golf infrastructure while ensuring the promotion of the region’s natural assets.

“The CRT Cup golf is a concrete response to the need to revitalize the sector,” he said, stressing that this competition is an example of an event capable of revitalizing the tourist offer while highlighting natural and local sportspeople.

He also highlighted the presence of four golf courses in the region, two in Fez, one in Ifrane and one in Meknes, which constitutes significant potential for attracting a tourist clientele passionate about golf.

Sport and Tourism: winning duo for Morocco
Valérie Fourneyron, former French Minister of Sports, welcomed the initiative, describing it as a major event that is part of the dynamic of sport as a geopolitical force. She confirmed the importance of sport in Morocco’s international influence, particularly in the context of the organization of the African Cup of Nations in 2025 and the 2030 World Cup. She also insisted on the role of tourism in the local economy and congratulated Morocco for its tourism strategy, seeing the participants in the CRT Cup golf as true ambassadors of the country.

Swing, flavors and know-how
The event is structured around three main axes: sport, culture and gastronomy. Handpicked participants will have the opportunity to discover exceptional golf courses while immersing themselves in the cultural and historical richness of the region. Visits to emblematic sites, tastings of local products and meetings with the local population are on the program, offering an immersive and authentic experience.

Mehdi Idrissi / ECO Inspirations

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