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Marathon 2024. “A sports employee is an employee who is more involved in their work”

15,000 athletes will meet on the starting line of the 33rd Marathon on Sunday November 24. And among them, work colleagues who run together in teams of four. There will be 800 in total for this Business challenge which helps develop links between employees.

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Jérémy, Sophie and Loïc work together in a car dealership in La Rochelle. They are part of the 15 000 runners who will participate in the La Rochelle Marathon this Sunday.

We’re used to being at our workplace and we’re a bit stuck in our heads. It allows you to know yourself better.

Jeremy Avrilleau

Sales Manager

With a small nuance, they are registered for the Business challenge which brings together 200 teams of four employees. Jérémy Avrilleau is responsible for sales at this car dealership from Charente-Maritime: “It allows you to know yourself better. We’re used to being at our workplace and we’re a bit stuck in our heads. It allows you to discover the different facets of your colleagues. »

Hamid Belhaj is a marathon runner and the physical trainer of this team

© Bastien Moignoux – France Télévisions

The four colleagues train together, supervised by Hamid Belhaj, marathon runner and physical trainer. For him, this challenge is also an opportunity for the company: “They are productive employees and there are a lot of savings to be made for the company. A sports employee is an employee who is less absent and more involved in his work. »

The La Rochelle Marathon can be seen live, on on France 3 et .3No

  • On France 3 from 8:55 a.m. to 11:40 a.m.
  • On .3NoA from 11:40 a.m. to 12:30 p.m. (France 3 .NoA > Live)

Report by Pierre Lahaye and Bastien Moignoux :




duration of video: 00h01mn52s

15,000 athletes will meet on the starting line of the La Rochelle Marathon this Sunday, November 24. And among them, work colleagues who run together in teams of four in a corporate challenge.



©France televisions

All four will therefore be on the starting line of the Marathon this Sunday, a relay race and therefore about ten kilometers each with an imperative for this challenge: one woman in each team. Sophie Le Bihan is marketing manager: « The challenge is to all arrive and have fun together. At the end, we meet up and have a drink, we celebrate the race. »


Each team in this challenge welcomes a woman, here Sophie Le Bihan, marketing manager

© Bastien Moignoux – France Télévisions

It allows you to have a healthy lifestyle.

Loïc Barbier

President of the Barbier group

And even the boss took out his shorts to run with his employees. It’s about setting an example, but also boosting cohesion at work. Loïc Barbier is the president of the Barbier group : « They are in great shape, they must not be too tired because afterwards, they no longer work ! It allows you to have a healthy lifestyle. We don’t go there to run two hours and do 10 km, we have to be motivated all the same. »

ALSO READ : La Rochelle Marathon 2024. Conditions, prices, route… Everything you need to know for this 33rd edition

15 000 runners are expected on November 24 for this La Rochelle Marathon are 200 teams of four work colleagues whose bonds will certainly strengthen during this race.

The La Rochelle Marathon can be seen live, on TV on France 3 et .3No

  • On France 3 from 8:55 a.m. to 11:40 a.m.
  • On .3NoA from 11:40 a.m. to 12:30 p.m. (France 3 .NoA > Live)
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