the beautiful history of the FC Richebourg football club

It’s not the fervor of RC Lens’ Stade Bollaert, but instead of being “ten supporters at the stadium, there are thirty of us now”, explains the club’s community manager. A bit tongue-in-cheek, a bit serious, such could be the philosophy of the FC Richebourg club. The club is in fact working seriously to move up to district 5 for its A team and to district 6, for its B team, and communicates, with a lot of self-deprecation on TikTok, about its experience of amateur football.

It’s the story of friends, football lovers – and players – not necessarily football geniuses, but whose enthusiasm and delusions around the world of amateur football spark a wave of positive feedback and enthusiasm – measured – around their club.

More precisely, with videos uploaded regularly since September, on their TikTok account, Hugo Lemaire, amateur of video editing and responsible for the club’s communications, has succeeded in his challenge: lifting the veil on the club’s teams, creating a little emulation , “to please friends”.

On the account, videos around training, weekend matches, but also the sidelines or the third half. In short, everything that makes up the life of an amateur football club with a lot of self-deprecation and that gets people talking. For example, do you know how many reactions this poorly done touch received?

Viewed more than 320,000 times, liked 2,600 times, this short video with a non-regulatory touch has generated around sixty comments, such as “the rules are more applied than in real league 1” or even “Even if it’s not pretty, he respected everything, feet behind the line together, ball behind his head… I don’t see the problem.” In fact, explains Arthur Renier, author of the key and president of the club, “I accompanied the ball too much with my hands. We have to let the ball go over our heads,” specifies the right side.

“We follow the movement with the proposed trends, the “trends”, for example, or the Pov, point of view, that is to say the points of view. 90% of these are humorous videos, with a lot of “self-deprecation: the district league, there is not an exceptional level, even if we give our all to win the matches”, explain Hugo Lemaire.

“A lot of our opponents give us feedback on the pitch, clubs in the region comment on our videos. It’s grown”he adds. Certainly not to the point of convincing new players to come. New registrants exist, but, too young to know about social networks, they did not come for this reason.

Since 2019 and the takeover of the club by Arthur, president and Romain, coach of the A team, “quite a few of their friends since they were teenagers followed them”. NOW, “friends of friends come to the stadium instead of being around ten, there are thirty of us”smiles Hugo who explains: “with TikTok, we can more easily see videos from people to whom we are not necessarily subscribed. We have more visibility”.

The videos are seen mainly in Hauts-de-France, then at the national level, according to him. “And then we are good people, it makes us laugh and it makes us happy.”

“We absolutely do not encourage drinking”, defends himself the club’s community manager asked about the videos of the Sunday matches when the Saturday was rained out. “Sometimes we get upset, like ‘you’re better on TikTok’, but it makes us laugh. We don’t take it seriously”adds Hugo who assures that his sports friends feel rather mobilized by their climbing objectives.

Precisely the D5 and the D6 are shaping up well since team A (in D6 currently) is second in the championship, team B, third in its own championship, D7. Good luck to them!