The UTAH HC, the most recent NHL franchise based in Salt Lake City, adopted a thoughtful approach to establish its brand identity.
Recognizing the importance of community engagement and the desire to create a lasting link with fans, the organization has chosen to use a temporary name and logo for its inaugural season 2024-25. This decision leaves enough time to engage with supporters and carefully develop a permanent team name, a logo and colors that resonate with the local community.
Last summer, Utah reduced the list of candidates for the name of his team to six selections.
More than 520,000 fans voted online on a selection of 20 names, and the first six – which represented 60 % of the total votes – were announced on Thursday.
Il S’Agit De: Utah Blizzard, Utah Hockey Club (Utah HC), Utah Mammoth, Utah Outlaws, Utah Venom et Utah Yeti.
Yeti is particularly popular, but the idea could never be born.
Since the UTA Hockey Club last spring launched an initiative aimed at appointing the team taking into account the opinion of the supporters, the name “Yetis” was expected to win.
-Almost six months later, the project to create a permanent name comes up against significant obstacles.
Almost six months later, the efforts made to create a permanent name come up against significant obstacles. At the beginning of the month, the American Patent and Brands Office (US Patent and Trademark Office) refused to record a brand for Utah Yetis, invoking a “risk of confusion” with Yeti, the famous manufacturer of ‘Insulating items for drinks, bags and coolers.
“A brand requested which is the singular or plural of a recorded brand is essentially identical in terms of sound, appearance, meaning and commercial printing, and brands are therefore similar to the point of lending confusion”, said the office in a report cited for the first time by the KSL television channel by Salt Lake City.
The team now has until the beginning of April to respond to the initial decision, which is not yet final.
– frontofficesports.com
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