LFP MEDIA and Viaplay Group are pleased to announce a major agreement which will offer Ligue 1 McDonald’s, Ligue 2 BKT and the Champions Trophy exclusively to football fans in Denmark, Norway, Sweden, Finland and the The Netherlands.
This multi-year agreement reflects the growing appeal of French football on a global scale and strengthens Viaplay’s position as the leading destination for live sports in Europe.
Starting this Friday, fans football players in these territories will be able to enjoy live and on-demand access to every McDonald’s Ligue 1 match as well as select BKT Ligue 2 and Champions Trophy matches. All Ligue 1 McDonald’s matches will be broadcast on the Viaplay platform, as well as a selection of matches on Viaplay’s linear channels in Scandinavia.
Martin Aurenche, Chief Media Officer chez LFP Media
This agreement with Viaplay represents an important step in expanding the visibility of Ligue 1 McDonald’s internationally. With their strong presence in Scandinavia and the Netherlands, Viaplay is the ideal partner to showcase the fervor, talent and unique charm of French football. We are delighted to collaborate to bring our competitions to football fans in these regions.
Peter Nørrelund, EVP et Chief Sports & Business Development Officer chez Viaplay Group
The addition of French football to Viaplay’s strong sports rights portfolio further strengthens our already strong sports offering in our markets. We look forward to offering our customers renowned teams like PSG, Marseille, Lyon and others starting this weekend.
Published on Jan 9, 2025
