FIFA and Netflix have signed an unprecedented agreement concerning the exclusive rights to the 2027 and 2031 editions of the FIFA Women's World Cup™ on the territory of the United States. This announcement is historic in every way for women's Football.
The Women's World Cup will thus be the first sporting competition acquired in its entirety by Netflix, which further establishes the competition as the largest women's sporting event in the world, while providing a unique platform for promoting football.
This historic agreement will allow American fans to benefit from unparalleled access to all live matches of what promises to be a huge celebration of women's football, as well as immersive coverage including in-studio broadcasts. Also including Puerto Rico and covering all languages, it will highlight the best talents through a dual broadcast in English and Spanish in the United States.
“This is a pivotal moment in the history of sports media rights,” said FIFA President Gianni Infantino. “A renowned brand and new long-term partner of FIFA, Netflix has demonstrated a deep commitment to the development of women's football. This agreement sends a strong message about the real value of the Women's World Cup and global women's football. The partnership between FIFA and Netflix constitutes a historic step forward for audiovisual broadcasting and for this discipline. »
“In addition to broadcasting the matches themselves, Netflix will have an important role to play in promoting women's football to millions of viewers ahead of the two competitions, which will allow us to further increase their attractiveness,” continued the President. Infantino.
“I myself have seen a significant increase in interest in the Women's World Cup, from the electric atmosphere in France in 2019 to the incredible energy generated by the public in Australia and Aotearoa New Zealand last year,” commented Bela Bajaria, Director of Content at Netflix. “Integrating this iconic competition into the Netflix portfolio will be an opportunity not only to broadcast the matches, but also to pay tribute to the players, the culture and the passion which are the source of the global growth of women's sport. »
After FIFA's decision to enter into an exclusivity agreement with Netflix, the FIFA Women's World Cup 2027™ and the 2031 FIFA Women's World Cup™ are expected to reach an even larger audience and set new benchmarks for interactions on American soil. The next edition, which will be held in Brazil from June 24 to July 25, 2027, will see the 32 best national teams from around the world compete for the supreme title. It will be up to the FIFA Congress to designate, in due time, the host country(ies) of the 2031 edition.
In addition to its live coverage, Netflix will produce an exclusive docuseries in the months leading up to both events to highlight the best female footballers on the planet, their respective journeys to the top level and the global growth of their sport.
Netflix has already demonstrated its ability to present football from an exciting angle through series such as Football World Cup: Americans under pressure, World Cup Captains (in partnership with FIFA), Neymar: perfect chaos, Beckham, Sunderland: against all odds or even Boca Juniors, a club apartwhile documentaries on Vinícius Júnior and José Mourinho will soon be available on the platform.
