In recent years, the delicatessens of 8e district have seen the arrival of new neighbors: sports brands. And anyone looking for a down jacket, a pair of running shoes or skis can now go there.
Skis as far as the eye can see, trail shoes, harnesses, ultra-technical jackets, IGN maps, and even a fridge full of Savoyard products… We are not in a specialized store around the Bauges massif but right in the heart from Paris, boulevard des Capucines (Paris 9e), where it becomes boulevard de la Madeleine. This is where Ekosport, a company born in Chambéry and which has become number one in online ski sales in Europe, opened its first address in the capital (it has twelve others in France, mainly in the Rhône region). -Alps). Not for love of song (the 1,500 square meter store is adjoining the Olympia), but because the district has become, in recent years, the epicenter of outdoor clothing in Paris. On this artery which connects Madeleine to the Opera, Hoka, the French specialist in highly cushioned running shoes, Arc’teryx, the Canadian brand of technical jackets, Salomon, etc. now rub shoulders.
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