Cyril and Erwan Guiziou have always loved sport. The two brothers created “L’annonceur français”, a website where you can find their posters, such as those for Stade Brestois, Stade Rennais and more recently those they designed for the Tour de France. A childhood dream.
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As children, Cyril and Erwan were the type to imagine crazy posters for family shows at the bottom of the garden. If we add to this their passion for sport – they have always cycled – we obtain an explosive cocktail which led them 4 years ago, in full confinement, to imagine a poster representing the Francis-Le-Blé stadium, that of Stade Brestois which they are fans of.
The poster was torn out from under the cover and they decided to quickly set up a website where it sold very well. It must be said that this stadium lit up in the sunset looks great! “One day, Stade Brestois contacted us so that we could feature prominently in their store. We couldn’t believe it”remembers Cyril Guiziou. And they’re not going to stop there.
The poster for Stade Francis-Le-Blé, home ground for Stade Brestois footballers.
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© L’Afficher français
In total, they released four posters around Stade Brestois, and are already eyeing Stade Rennais. The Red and Black are seduced by their creativity and they will not be the last. Many partnerships are being formed. Then, the success story grows so much that it will be necessary to give a more entrepreneurial dimension to this adventure: “It’s a particular niche, it’s a niche market. Since last June, we launched our official website, L’annonceur français, with lots of sports posters: basketball, handball, golf, running, rugby and cycling”, says Cyril.
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And in fact, cycling is what is particularly keeping them busy at the moment. “We made proposals to the organizer of the Tour de France who liked our products. And we received the Tour de France license. We are really delighted. Around ten posters are in preparation. And the idea is ‘is also to resell the two official posters’explains Cyril. Of course, the must-see attractions of the Grande Boucle will be present on their products, such as Mont Ventoux or the famous Col du Tourmalet. And the Tour de France Femmes, a stage of which will start from Brest, will not be forgotten either.
Tour de France poster – Col du Tourmalet.
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© L’Afficher français.
In short, the fine team which includes 4 graphic designers wants “quality above all. And the desire is to recover other official licenses”adds Cyriel Guiziou. When asked what the secret to the success of their posters is, he admits that the challenge is to “soak up the atmosphere of each sport, immerse yourself in each universe, because for example that of Stade Brestois is not the same as that of Stade Rennais, and especially after succeeding in transcribing them”he concludes.
