This is a new consequence of the slow descent into hell of the Girondins de Bordeaux. The naming contract linking the Matmut group to the large Bordeaux stadium since 2015, orphaned by a professional club since the club’s administrative demotion to National 2 in the summer of 2024, will end in July 2025, the insurer announced on Thursday mutualist.
The contract will not be renewed due in particular to “the absence of consistent recurring visibility” which “did not make it possible to build a satisfactory draft of a new agreement”, Matmut told AFP, confirming information from the Sud Ouest newspaper.
The end of this naming contract, which brought in around two million euros per year, adds a new financial difficulty to the managers of this venue owned by the Bordeaux metropolis.
In September, the rent paid by the Girondins de Bordeaux, placed in receivership and demoted to Nationale 2 (4th division), had already gone from 4.7 million euros annually to a few tens of thousands of euros in technical costs per year. match. The six-time French champion team, now coached by Bruno Irles, occupies 4th place in Group B of National 2, 8 lengths behind leader Saint-Malo, but with a match in hand. Still in contention in the Coupe de France, Bordeaux will host Rennes on December 22 in the 32nd final. For this match, a capacity of 18,000 seats was opened.
This 42,000-seat stadium was built for Euro 2016 at a cost of 310 million, as part of a public-private partnership. The metropolis of Bordeaux must ensure reimbursement until 2045. SBA, the stadium operating company, a subsidiary of the construction groups Vinci and Fayat, had estimated in the summer of 2023 to lose between “two and three million euros” each year.
Contacted by AFP, SBA did not wish to comment on Matmut’s announcement, and the metropolis did not react immediately.
