Tennis: Eugénie Bouchard talks about her bikini photos

Tennis: Eugénie Bouchard talks about her bikini photos
Tennis: Eugénie Bouchard talks about her bikini photos

Eugénie Bouchard (30 years old) is an icon of women’s tennis. The Canadian, now 524th in the WTA rankings, may no longer be known for her results on the courts, but she is still one of the stars of the circuit with 2.3 million subscribers on Instagram. Only the Japanese Naomi Osaka (2.8 million) and the British Emma Raducanu (2.5 million) do better among active players.

The 2014 Wimbledon finalist has built her community thanks to her great activity on social networks, where she publishes very varied and taboo-free content.

The one whose best ranking is a fifth place worldwide, reached in October 2014, spoke about her image and the exploitation of it in the podcast “not alone” by Valeria Lipovetsky. “It increases my number of fans and my audience, which helps me, in return, to get better deals from brands,” she explained.

Eugenie Bouchard, who has not played in an official competition since the ITF tournament in Zephyrhills in May, also addressed the issue of the outfits worn by the players. “We wear short skirts, sleeveless tops. It’s fun to turn on the television and watch that.”

This “sex appeal” is “a good thing for tennis and women’s sport” according to Eugénie Bouchard, who posed in a bikini for Sports Illustrated magazine in 2017 and 2018.

“If women can bring something different, why should they do exactly the same thing as men? If we can bring different and more interesting things that help sell our sport, then let’s do it.”

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