This has been in the works for several days now. Indeed, in Catalonia, it was recently announced that FC Barcelona was going to hit the jackpot with the help of its new contract with Nike. Associated since 1998, the two entities formalized this lucrative new agreement this Saturday in a press release published on the Catalan club's website. Even if the exact clauses of this new lease have not been revealed by the Blaugranas, it is rumored that this new contract until 2038 will bring in nearly 120 million euros per season to the residents of the Camp Nou.
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« FC Barcelona and Nike, two leading brands in the sports industry, are pleased to announce a new start with a multi-year partnership agreement, starting this season, which brings a new model of strategic collaboration partnership between the two organizations. This new partnership consolidates Nike as the main partner of the club and official technical partner of all professional and amateur teams. This brings a unique model that strengthens the brand association and fuels our growth globally. Nike plays a key strategic role in the club's retail operations and, together with Barça Licensing & Merchandising, will join forces to develop specific plans related to product creation, supply chain and distribution worldwide. »
Pub. the 09/11/2024 15:03
– UPDATE 09/11/2024 17:17
