Skiing and snowboarding. When the FIS finally settles the centralization of TV rights

Skiing and snowboarding. When the FIS finally settles the centralization of TV rights
Skiing and snowboarding. When the FIS finally settles the centralization of TV rights

The FIS Council voted in favor of the centralization of TV rights this Wednesday.

This is a new episode in a long soap opera that had lasted for months. This Wednesday, May 1, the FIS (International Ski Federation) Council voted in favor of the centralization of media and broadcast rights and paved the way for the FIS to sign an exclusive agency agreement with Infront . Previously, each federation negotiated and managed its rights for each event.

According to a FIS statement, “the agreement includes the distribution of international media rights to FIS World Cup events for all platforms until 2033/34 inclusive. This decision by the FIS Council follows months of intensive discussions with all FIS World Cup federations, during which the FIS responded to open questions. »

Eliasch: “Organizing events that captivate the public”

Throughout the winter, certain powerful federations (notably Switzerland and Austria) were in conflict with the FIS on this subject, which was one of Johan Eliasch’s main interests for his election to the presidency. “This decision by the FIS Council provides the opportunity to elevate our sport to new heights, showcase the incredible talent and dedication of our athletes on the world stage and establish a long-term schedule that ensures the stability of our World Cup hosts, while challenging all of us to deliver events that captivate audiences and inspire generations, Johan Eliasch said in the statement. But perhaps more importantly, centralization opens the door to many possibilities in media and content creation and will amplify our digital offerings, engaging fans like never before.”

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