Chosen to be president of SM Caen, Ziad Hammoud detailed the project of the clan of Kylian Mbappé, new main shareholder of the Norman club.
Despite an anonymous 13th place in Ligue 2, the spotlight is inevitably on SM Caen. At the end of July, Kylian Mbappé’s family, via the investment fund Coalition Capital, officially became the new majority shareholder (up to 80%) of the Norman club. A takeover which inevitably took the residents of the Michel d’Ornano stadium into another dimension.
Appointed president, Ziad Hammoud, former director of strategy and investments of beIN Media Group, detailed the project of the new Caen bosses. “We’re not going to lie to each other, the club is in the red financially. Investments will arrive and they will be quite massive from this year to get it back afloat and above all begin the initiatives aimed at creating a solidity which will allow, on the over the next few years, to execute the strategy and make it a club which will no longer flounder despite the loss of 60% of TV rights”, he indicated, in comments reported by Ouest-France and Foot Mercato.
“Brest is a very beautiful story, why not Caen?”
“There is an ambition to go back up and then fight with the teams at the top of the table,” continued Ziad Hammoud, who took the reins of Kylian Mbappé’s image company after his departure from BeIN Media Group . “Brest is a very beautiful story, why not Caen? But be careful, we are not in the short term, in things quickly done so that they are beautiful and which will collapse in a few weeks. A lot of fantasies and hysteria can be created on our shareholders, but I want to say that we are working on the medium and long term (…) We have not set deadlines. I do not prefer you. to say ‘We’re going to go up next year or in two years’, that wouldn’t be based on anything. You’ll never see me make promises that I can’t keep, and especially give objectives if we don’t have all of them. marbles in our basket.”
Very attentive to the situation of his team, the Real Madrid striker recently welcomed SM Caen’s first success of the season on Instagram. Victorious over Ajaccio on September 20 (1-0), the Normans continued by beating Amiens this Tuesday, September 24 (2-1). They have seven points after six days.
If Nicolas Seube, in office since last season, remained coach, the Mbappé clan decided to install Gérard Prêcheur as technical director. Before coming, the former PSG and OL women’s coach spoke directly to Kylian Mbappé. The two men had also crossed paths in Paris.
