In recent weeks, DAZN has made great efforts with new promotions but also the creation of new shows. This is not enough to meet the expectations of viewers who follow Ligue 1.
New main broadcaster of Ligue 1 since the start of the season, DAZN is definitely struggling to be accepted. The reasons were firstly financial since the English platform offered crazy prices at the start of its history with the French championship since you had to pay 30 euros per month with a commitment to subscribe. Great efforts have been made in this area, with numerous promotions which now allow you to follow Ligue 1 on DAZN for less than 20 euros per month. On an editorial level too, criticism arose with certain matches commented on by a single journalist without the support of a consultant, sloppy pre-matches, advertisements galore and the absence of broadcasts and multiplexes.
Here too, DAZN has moved upmarket, now offering a show on Sunday evening, a multiplex on Sunday afternoon and most of the time fairly complete pre-matches. More is needed to satisfy Ligue 1 observers, accustomed to qualitative journalism with Canal+, BeInSports and even Prime Video. A regular speaker for Le Phocéen and BFM Marseille, columnist Najet Rami notably criticized DAZN on Friday evening for its management of the Montpellier-Monaco post-match. “No but what a bunch of serious DAZN bums you have the man of the match who comes to the microphone and then they cut to go to the Nice match and they send the ad. Seriously, stay away from Ligue 1” enraged the columnist, who is widely followed on X. A publication which logically caused many Internet users to react.
-DAZN heavily criticized after Montpellier-Monaco
“Especially since they have several channels so why stay to talk about the match and change to another DAZN for the other match. It's always the same with them and then their adverts every 10 seconds…. Honestly, give us a good old-fashioned channel where it talked about football”, “Low-cost channel with low-cost presenters”, “I I told myself the same thing… incredible how they treat football! Plus the number of ads is excessive! », “Every weekend a crazy experience with them” or even “I can no longer stand their advertisements every 5 minutes. I took out the subscription for 19 euros. It was the first time and the last time. They won't have me next year.” published Internet users outraged by DAZN. Despite the efforts made in recent weeks, the British platform therefore realizes that there is still a lot to do to satisfy demanding consumers who are within their right to ask for more, they who have made great efforts to afford a subscription and follow Ligue 1 comfortably.
Related News :