The famous PIF – or Saudi public investment fund – is reportedly in the process of investing a billion dollars in the DAZN platform.
Should we see this as good news for League 1 ? For DAZN, newcomer in the French audiovisual landscapewith an agreement worth 400 million euros annually ratified this summer with the LFP for the acquisition of eight matches per championship day, the windfall would certainly be great.
According to Bloomberg, the public investment fund of Saudi Arabia, known as PIF – the owner, in particular, of the four largest clubs in the country (Al-Hilal, Al-Ittihad, Al-Nassr, Al-Ahli) – would be in advanced talks with the British platform to bet the tidy sum of a billion dollars.
A written collaboration
The news is confirmed by L'Equipe, the PIF intending to invest these approximately 950 million euros via its subsidiary dedicated to sport SRJ Sports Investment. Possibly against 10% of DAZN's capital, according to information published by the Reuters press agency in October 2024.
Last month, DAZN achieved a big coup by winning exclusive rights to the next Club World Cup (from June 15 to July 13, 2025, in the United States). This a week before the attribution of the 2034 World Cup to Saudi Arabia was made official. No link of course between the two files but each of the actors concerned today sees in a probable collaboration a synergy full of promise.
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