A new rapprochement between gastronomy and football is taking shape with the announcement of the partnership between Paris Baguette, the bakery chain of the SPC group, and Tottenham Hotspur. This collaboration allows the brand, already present in 14 countries with more than 600 points of sale, to join forces with one of the most prestigious clubs in the Premier League.
This alliance is not the result of chance. Paris Baguette, which has just inaugurated its first European franchise in the Canary Wharf business district in London, is banking on the notoriety of Spurs to accelerate its international development. The partnership includes the marketing of Paris Baguette products within the Tottenham Hotspur Stadium.
A partner of PSG since last season
Spurs supporters will soon be able to discover exclusive products in the club’s colors: breads, cakes and desserts specially designed for the occasion. The brand is also planning marketing operations involving the club’s players, including Son Heung-min, Korean star and team captain.
Paris Baguette has already signed a similar deal with the football club of the eponymous city, namely Paris SG, in the month of August 2023 and for a duration of two seasons.
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