For Ligue 1, the Professional Football League (LFP) is taking a new step in its global visibility strategy. It has just signed an unprecedented agreement with Sport 24 which will now allow airline and cruise passengers to discover the latest news from the French championship.
A 26-minute weekly magazine, broadcast on board Etihad Airways, Emirates, Turkish Airlines, Singapore Airlines and several other carriers, will reveal the highlights of each day. An initiative which aims to export the French football image to millions of international spectators.
The LFP is delighted to expand beyond the usual horizons
“This partnership with Sport 24 is a great opportunity to reach fans around the world and introduce new audiences to the character and intensity of Ligue 1 McDonald’s. We’re excited to see our league take off – literally”jubilant by press release the media manager of the LFP, Martin Aurench
The agreement is signed for three years starting this 2024-2025 season. Its amount has not been revealed.
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