The Twitch show “Zack en Roue Libre” welcomed Pablo Longoria, president of Olympique de Marseille, for his first appearance on the platform. The program, now in its eighth season, attracted an audience of more than 22,000 concurrent viewers and a total of 217,000 live views, according to data posted by the influencer on social media.
A first on this medium for the president of OM
For almost 2 hours 40 minutes, Pablo Longoria engaged in an in-depth discussion from his beginnings in scouting to his current role as president of OM. The Spaniard offered a rare look behind the scenes of running a top club. For Zack Nani, the host of the show, this interview represents a new stage in the development of his program, which has already welcomed numerous football players, from players to coaches and journalists.
This audience success demonstrates the public's growing interest in more personal formats with important football figures. It also highlights Twitch's ability to attract high-profile personalities from the sports world, traditionally more present in traditional media.
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