A worrying decline for PSG on a marketing and financial level?

Should we be worried about PSG in its place among the superpowers of European football? Obviously by reading the report on the marketing and financial situation established by the Team in today's edition. According to the daily, PSG is going through a period of turbulence, marked by a drop in attractiveness which impacts various strategic sectors of the club. The departures of Messi, Neymar and Mbappé have caused a void, not only on a sporting level but also economically. This absence of stars has led to a notable drop in the club's popularity, reaching its lowest level in France since 2016, according to an Odoxa poll carried out after the recent defeat in Munich.

Jersey sales collapse

The repercussions are also being felt on ticketing, merchandising and partnerships. At the Parc des Princes, although the ticket offices are still full, ticket resales are struggling to compensate for absences, and prices are collapsing. The absence of stars has also kept away tourists, once attracted by the club's aura. In terms of merchandising, sales in stores and online are declining, despite optimistic statements from the club. The Champs-Elysées boutique has gone from revenues sometimes reaching more than 100,000 euros on certain days, to a shy 10,000 euros. South Korean star Lee Kang-in cannot compensate for the departures.

On social networks, the disaffection is also striking: PSG has lost 7 million Instagram subscribers since the departure of its headliners, and 200,000 fans leave each month. Despite a projected budget increase, thanks in particular to Qatari sponsors, partnerships are faltering. Some brands are renegotiating their contracts downwards, like Visit Rwanda, or withdrawing, like Goat. The overall observation is therefore quite worrying for the Parisian club, while Qatar is also distancing itself somewhat from its daily management…

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