International breaks are sometimes good, especially for Rémy Cabella who can rely on Aïssa Mandi, back from selection, for spreadable gifts (El Mordjene).
During the international break, Aïssa Mandi (33) defended the colors of Algeria twice, playing all of her matches during the month of November. In addition to scoring a goal, he became, ahead of Islam Slimani, the most capped player in the history of the Algerian selection. He even continues to make his territory shine beyond its borders, by offering some local gifts to his Lille teammates. Back at Domaine de Luchin, he notably brought a small spread present to Rémy Cabella (34 years old).
“The man with 103 caps, look what he brought me. THANKS ! »exclaimed the Lille attacking midfielder on social networks, holding in his hands a skin of El Mordjene spread, a popular product from Algeria banned for sale in the European Union.
What is El Mordjene spread?
It is simply a spread made of hazelnuts, cocoa, powdered milk and palm oil, whose taste is reminiscent of Kinder Bueno. It is marketed by the Algerian company Cebon, founded in 1997. Its product is recent, born in 2021 and appeared this year on French territory, where it quickly met with dazzling success thanks to the influence of social networks (TikTok notably). These marketing relays worked wonderfully, to the point that many stores found themselves out of stock after being restocked. The pot was however expensive, selling for a sum of around nine euros for seven hundred grams. Having become viral, the El Mordjene spread is today, and since September, the subject of a marketing ban in the European Union.
For what reasons?
Algeria does not fulfill “all the conditions necessary to allow a third country to export to the European Union goods containing dairy products intended for human consumption in compliance with European requirements in terms of animal health and food safety”indicated the Ministry of Agriculture, requested by Agence France-Presse (AFP).
Mustapha Zebdi, president of the Algerian consumer protection association (Apoce), recently clarified in the local press that the European regulation in question was No. 2202/2292, and its article 20.
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