How can PSG, with a commercial capacity of 47,926 spectators at the Parc des Princes, well below almost all of its main European rivals (and sometimes double that of a few clubs, like Barça at the Camp Nou), be the second most profitable on the Old Continent with revenues from ticketing (in Deloitte's 2024 ranking, at €153 million, just behind Barça)? He owes this in particular to the VIP services he offers at each meeting.
Hospitality accounts for nearly ten percent of PSG's turnover
These hospitality operations are profitable for the capital's club, which multiplies formats, from the presidential square to the concierge service, including the latest unique novelty of its kind: the hotel room created from scratch inside the stadium, in partnership with its sponsor Accor. As we learned at Sportune, this hospitality represents almost ten percent of the club's operational turnover (ticketing, subscriptions, TV rights, sponsorship, merchandising, etc.).
Paris maximizes the use of its Parc des Princes
Detailed by the figures, they generated 57.7 million euros net in 2022 and 64.6 million on the balance sheet of June 30, 2023. Last season, before the championship even began, revenues exceeded 46 million euros. . It is probably in this sector of the Parc des Princes operation that Paris Saint-Germain is the most efficient. It takes full advantage of it, firstly on the number of spectators present at each match (with a 99% attendance rate last season, according to LFP figures) and indirectly, on the income generated when the team by Luis Enrique performs at home.
A good reason to justify the need for the club to change its setting. This is one of the hottest issues of the moment on the pile of Parisian leaders.
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