Arriving last summer on the encrypted channel, Bertrand Latour, past the effect of curiosity, is clearly not enough to boost the audiences of Canal Football Club.
The managers of Canal+ made no secret of it. Bertrand Latour, snatched from the Chaîne L’Equipe during the summer, was expected to shake up the Canal Football Club as Pierre Ménès could do in the past. “I want him to remain himself, that is to say someone who is outspoken, comfortable with contradiction. Whether on air or on social networks. He will intervene in the Canal Football Club for these qualities”, Thomas Sénnécal had confided at the start of the school year.
The encrypted channel was obviously served on Sunday. Bertand Latour indeed made a very notable outing on Kylian Mbappé. “ What is he doing? In December 2022, he scores a hat-trick in the World Cup final, he could have been elected president. This week, I was in Lille, I was shocked, he was whistled when he came on and every time he took the ball. What happened? “, he said. His comments did not go unnoticed and even prompted Canal+ to delete the extract from social networks. And this despite the numerous comments supporting this opinion.
CFC did less than Canal Rugby Club
But if Bertrand Latour convinces many viewers, Canal Football Club audiences are struggling to take off. On Sunday, there were only 306,000 pairs of eyes watching Hervé Mathoux and his team, representing an audience share of 1.6%. This is less than Canal Rugby Club, which followed and which was seen by 345,000 viewers, for an audience share of 1.7%.
Above all, the CFC audience is declining. The previous weekend, the Sunday broadcast had attracted 421,000 viewers and at the beginning of September, the program had flirted with half a million viewers.
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