Kylian Mbappé’s departure from PSG this summer had negative consequences for the capital club in terms of merchandising and popularity.
After spending seven years in Paris, Kylian Mbappé has decided to join the club of his dreams this summer, the real Madrid. At the end of his contract with the Red and Blue, the kid from Bondy signed a free transfer in favor of the White House.
PSG did not therefore receive any transfer compensation for a player recruited in 2017 for 180 million euros.
Beyond this bad financial operation, the departure of Kylian Mbappé had negative consequences in terms of merchandising and notoriety on social networks for the residents of the Parc des Princes. As revealed by the daily
The TeamPSG has lost many subscribers on its Instagram account.
Jersey sales down in Paris
Indeed, the capital club has lost between 5 and 10 million subscribers since the departure of the captain of the Blues for Real Madrid. In addition, Paris Saint-Germain attracts less foreign press and sells fewer jerseys than in the past. It must be said that regarding this last point, the departures of Neymar and Lionel Messi have also hurt.
Aside from Kang-in Lee, who allows PSG to sell a lot of jerseys in Asia, the jerseys of the other Parisians are not so popular. On the contrary, Real Madrid is making record profits with the sale of Mbappé-emblazoned jerseys. According to the daily AS, the French striker sells around 7,000 jerseys per day, far exceeding the 3,300 jerseys sold daily when Cristiano Ronaldo arrived in 2009.
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