Highly criticized when it was launched, DAZN is slowly trying to rectify the situation with promotions and more editorially rich content. But all this may already come too late in the eyes of Pierre Ménès.
Last summer, DAZN won the majority of Ligue 1 TV rights after an endless series. The English platform pays 400 million euros per year for eight matches of the French championship each day. But since its launch, the “Netflix of sports” has been the subject of strong criticism. The price of the subscription crystallized the negative opinions because when it was launched, DAZN cost 30 euros per month with commitment. Since then, promotions have continued and the majority of subscribers have been able to lower the price, but this exaggerated price has contributed to creating a certain distrust among the general public towards DAZN. However, this is not the only criticism that has been made of the channel, as Pierre Ménès pointed out in his latest video on YouTube: price, image quality, absence of multiplex and magazine, commentators or even ban on be able to share the subscription with a second screen.
The list is long and for the former star journalist of Canal+, DAZN risks dragging all these burdens for a long time. “Let’s remember the beginnings of DAZN. What do we blame them for? A disgusting image, comments that range from ridiculous to absolutely null, excluding the stars of the channel like Smaïl Bouabdellah, Benoit Cheyrou or Julien Brun. They are also criticized for the fact that there is no multiplex, no magazine, that they can only have one screen with a subscription and obviously the price. On the price, there is currently an offer to have the channel for less than 12 euros per month. There is a mag or something that claims to be a mag, which is really not great, but it has the merit of existing” estimates the media specialist before concluding.
DAZN is improving, is it already too late?
“And from the next day – finally – a multiplex which will allow me to follow the 5 p.m. matches more comfortably without having to juggle my zapette all the time. Everything they were accused of took months to do. Months during which they lost subscribers who opted for IPTV. The objective of 1.5 million subscribers at the end of the season, even with the current offer from the start, they would not have obtained it because you have to be solidly armed to watch all the Ligue 1 matches who still lost a lot of stars » analyzed Pierre Ménès, who does not know how DAZN will be able to achieve its subscriber objective despite all the progress made in recent weeks. As a reminder, the channel has an exit clause to withdraw from broadcasting Ligue 1 in December 2025.
