A year later, the transplant has still not taken place in France. While we imagined growing enthusiasm for the Saudi championship with the arrivals of multiple stars like Cristiano Ronaldo, Karim Benzema, Neymar, Sadio Mané, Riyad Mahrez, N'Golo Kanté, and others, the newspaper The Team made new revelations which confirm a deep disinterest of the French public. Already last March, certain audiences had something to alert us.
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We learned, for example, that the clash between Al-Nassr, the club of Cristiano Ronaldo and Sadio Mané, and Al-Ittihad, the club of Karim Benzema, N'Golo Kanté and Fabinho, had only brought together 5,000 viewers on the channels of Canalless than the National match between Rouen and Sochaux (1-0), broadcast on the same channel, at the same time, at the same time. And obviously, the figures still do not reach dizzying heights. According to the French daily, only 4,000 subscribers were in front of Canal+ Foot to watch the match between Al-Nassr and Damac last week (2-0), a match during which CR7 scored a double. As a reminder, SPL broadcast contracts will end at the end of the season with broadcasters around the world. It remains to be seen whether Canal will choose to extend its lease…
XXL production for tiny results
But further than these audiences which are still struggling to take off in France, it is also the crowds in the stadiums of certain big names which raise questions. We can notably cite the example of Al-Ittihad and its King Abdullah Stadium which often resonated hollow last season despite a capacity of 62,000 seats. And this very low enthusiasm contrasts radically with the XXL means deployed by the SPL to promote its championship.
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« They have put extraordinary resources into the production of their matches, more than what we know in Ligue 1, with more than 25 cameras for big matches, 6 magnifying glasses, spider-cams, drones in every direction… But to pay us, it's more complicated », deplores a technician at The Teamwho is demanding salary arrears of… 7,000 euros. He would not be the only one waiting to be paid by society Natural. Other operators working for the production of the Saudi championship find themselves in the same situation as him, while the renowned French director, François Lanaud, has already stopped collaborating with the SPL, barely a year after the start of their collaboration. There are better ways to take care of your e-reputation…
Pub. the 07/12/2024 13:29
– UPDATE 07/12/2024 23:21
