The successive departures of Lionel Messi, Neymar then Kylian Mbappé have left Paris Saint-Germain orphaned by superstars. Result ? Merchandising has taken a big hit.
The debates surrounding the current Paris Saint-Germain project are causing a lot of ink to flow. With the arrival of Luis Enrique on the club's bench in July 2023, Nasser Al-Khelaïfi affirmed that the bling-bling was over and that there would no longer be one player above the others. Priority to the collective, therefore. The absence of football superstars, however, has not canceled out the tensions that may exist within the club. The frustrations among some are great, like for Bradley Barcola who feels less and less comfortable in Luis Enrique's system. Sportingly, the club is slipping in the Champions League and is in a sad 25th place. In addition to the sporting aspect, PSG without stars is seeing its merchandising take a big hit.
The PSG store is in trouble!
According to information from The Teamthe activity of the Paris Saint-Germain boutiques has decreased significantly. For example, the huge store on the Champs-Élysées, which made nearly €100,000 per day in revenue when Neymar, Mbappé, Messi and co were still playing at the club, is now struggling to exceed €10,000 per day. A very clear reduction in revenues linked to merchandising.
-The “PSG without stars” project is clearly taking a hit. The club cannot even cling to its revenue from the sale of jerseys or other Red and Blue outfits to compensate for the delicate sporting context. There is no doubt that Nasser Al-Khelaïfi will have to review his strategy if things continue to go in this direction. Failure to qualify for the Champions League play-off would be the first admission of failure.
