DAZN has once again launched a new promotion to try to attract new subscribers, proof that the sports channel is in trouble. But for Ligue 1, the worst may be yet to come.
You now have to pay 14.99 euros per month to watch Ligue 1 on DAZN, half as much as those who subscribed when the championship was launched on this channel last summer. Enough to obviously make those who feel taken for pigeons grumble, and are already thinking of making DAZN pay for all this when they reach the end of their subscription. If the broadcaster chosen by the Professional Football League is pulling prices down, it is because its number of subscribers no longer really seems to be growing, with the 500,000 mark having a hard time being in the rearview mirror. To the point that DAZN could quickly knock on Vincent Labrune's door in order to discuss eye to eye to obtain a discount compared to the initial commitment of the English company.
In order to broadcast almost the entire Ligue 1, DAZN had agreed to pay 400 million euros per season. But you don't need to be an accountant to see that with 500,000 subscribers, the channel risks losing a lot of money. This is why according to Abdellah Boulma, those responsible for the L1 broadcaster should ask the LFP to give them a price so as to no longer have to pay 400 million euros. The journalist does not affirm that this will be the case, but explains that it is in the air. Which has the merit of making Pierre Rondeau, a sports economics specialist who is often questioned by the media on the Ligue 1 TV rights issue, react. The latter has an incisive formula to summarize the situation: “ They couldn't do better, maybe they'll do worse… » For the moment, there is no confirmation that DAZN wants to renegotiate a deal that is only five months old, but if that were the case, then the 18 Ligue 1 clubs could cough very hard.
