Victim of a boycott, DAZN will once again lower its price. In addition to the extension of the previous promotion, the main broadcaster of Ligue 1 will offer a subscription with two simultaneous screens, with the possibility of dividing the bill by two.
The rumor was false. According to its general manager in France Brice Daumin, DAZN has not only attracted 100,000 subscribers. “ It is not our desire to comment on figures, apart from that of 100,000 which is nonsensedenied the manager contacted by L’Equipe. It is a poor understanding of the enthusiasm of Ligue 1 fans to think that there are only 100,000 people capable of subscribing. » According to the sports daily, the main broadcaster of the French championship instead brought together around 500,000 customers. It’s better, but we’re still far from the objective set at 1.5 million subscribers.
Special treatment for OM-PSG
Let us also remember that if it fails to reach this figure by December 2025, DAZN, like the Professional Football League, will be able to terminate the contract thanks to an exit clause. This is obviously not the plan of the streaming platform which still believes in its chances. DAZN is firstly counting on the Classic on Sunday October 27 to attract people. “ Four hours of airtime with, for the first time, our two consultants together, Patrick Vieira and Benoît Cheyrouannounced Brice Daumin. And artists will accompany us in covering the match, notably from the world of Warner Music which is part of the same group as DAZN (SCH? IAM? Soprano?). »
As for the much criticized prices, the platform plans to extend the previous promotion. And to offer a new version of its formula. “ From next week and until Classic, we are relaunching the one at 19.99 euros per month with one connection and another at 29.99 euros (with one-year commitment) for two simultaneous connections », indicated the general director. Two people will therefore be able to share a subscription and pay nearly 15 euros per month each.
