Philippine Airlines (PAL) is set to transform its tech stack with a broad set of solutions and services from Amadeus to enhance the travel experience of passengers on its international and domestic flights.
The Philippines’ sole full-service network will benefit from the full integration of customer loyalty knowledge and data with the Altéa Passenger Service System (PSS) to deliver real time personalization throughout the customer journey.
Philippine Airlines first embarked on a digital transformation journey with the adoption of Amadeus’ Altéa PSS in 2018 and more recently Amadeus’ customer profiling and personalization solution, Traveler DNA.
The Pilipino carrier has selected Amadeus to provide a team of travel industry experts with unique knowledge of airline website optimization to completely evolve the carrier’s digital channels, from acquisition to post travel.
Amadeus has been contracted to redesign the airline’s website and operate it from a new cloud-based infrastructure.
Amadeus will provide managed services to maintain, monitor, and fully manage the cloud hosting environment of the Philippine Airlines website.
Co-innovation through an established digital lab and competency center organised between
The two companies will continue innovate through an established digital lab and competency center organised, with a focus on further customising and enhancing the carrier’s website.
Philippine Airlines will implement the Amadeus Loyalty Management solution to enhance the proposition of Mabuhay Miles.
This will allow the airline to provide a full range of capabilities including currency retailing, a modern UI experience, a loyalty member portal, to targeted promotions, real-time identification and allocation of benefits, as well as advanced acquisition, member recognition and segmentation.
The carrier will also be able to expand its loyalty partner network as a result.
Captain Stanley Ng, president of Philippine Airlines said: “At Philippine Airlines, our vision is to create a truly memorable travel experience for our customers.
“Amadeus is the leading provider of advanced technology solutions for many airlines and one of the most reliable players in the airline digital transformation space.
“Our website and the Mabuhay Miles program are key aspects of our digital strategy.
This partnership with Amadeus will help us strengthen our technology infrastructure in these areas further.
“With Amadeus’ expertise and unique understanding of the travel industry, we will be able to keep service levels high and anticipate future technological developments in the market. We look forward to working with Amadeus as we progress on our digital transformation journey.”
Javier Laforgue, executive vice president, travel unit and managing director, Asia Pacific of Amadeus, added: “Philippine Airlines is a longtime and valued partner – we’ve worked together on a number of ambitious projects already.
“Today, I am thrilled to go further with the airline as it embraces our industry-leading knowledge and technology.
“We have a team of dedicated experts working closely with Philippine Airlines to elevate and optimise its website and we will also work alongside the carrier to grow its loyalty program, to improve customer experience, and increase engagement of loyalty members.
“Amadeus provides services and technology that ensure our airline customers always maintain a high-performance environment and we are honored that Philippine Airlines has placed its trust in us to undertake such an important technology transformation.”
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