At the Democratic convention, Ella Emhoff captivated all eyes with a bold and romantic gown by Joe Ando, a young New York designer who has gone viral on TikTok thanks to his custom creations for celebrities. With nearly 3 million followers, he is establishing himself as a rising star in fashion.
At the Democratic National Convention in Chicago, all eyes were on Ella Emhoff, Kamala Harris’s daughter-in-law. And it wasn’t just her role as a close friend of a major political figure; it was her outfit that caused a stir. The 25-year-old wore a bold yet romantic pale blue silk gown with an off-the-shoulder bodice and a ruffled tulle skirt. The look embodied a new era in girl power dressing, a blend of strength and unapologetic femininity.
Behind this creation, however, lies not a traditional name in haute couture, but a much more unexpected designer: Joe Ando, a 28-year-old New York TikToker. With nearly 3 million followers on the platform, this graduate of the Fashion Institute of Technology (FIT) has become known for his videos in which he approaches celebrities, microphone in hand, with his signature phrase: “Can I make you a dress?”
A viral creative process
The creation of Ella Emhoff’s dress began long before the event. Days before the convention, Joe Ando shared clues on TikTok, challenging his followers to guess who he was working for. Videos showing fabrics and a secret fitting fueled speculation. Many thought it was Phoebe Waller-Bridge or King Princess, but the more perceptive guessed: he…
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