The company Doudou et Compagnie, which makes the mascot, increased its turnover by 30% thanks to the Games.
A star of social networks and fans, who made a spectacular comeback for the Paralympic opening ceremony, Phryge left her mark on the Games. The mascot, criticized when it was launched, has achieved the sales targets of its producer, the French company Doudou et Compagnie.
We sold a little over 1 million pieces, we will land at 1.3 million pieces. We knew that the mascot would be the link between the French and sport, it is the flagship product of the Games”, explains Déborah Vital, general manager of the company, on BFM Business.
The company, chosen by call for tenders, had opted for joint production in China, in its own factory, and in Brittany. In recent weeks, it has increased the rate of French production. “400,000 parts manufactured in France, these are figures never seen before,” continues Déborah Vital.
Formation continue
The group has recruited around thirty people to ensure production, and it wants to build on this success to continue training staff, by opening a school by the end of the year.
30% of its turnover will come from the Games this year and Doudou et Compagnie wants to perpetuate its industrial choice to produce partly in France. Even if it means paying and making people pay more: no soft toy was sold for less than 20 euros during the Games.
We reduced our margins and asked distribution to participate […] “Labor represents 80% of the added value of the product,” explains Déborah Vital.
Long-term solution considered to lower the bill a little while preserving the made in Franceon other stuffed animals than the Phryge: “adapt the designs to reach a larger number”.
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