Who are the professionals who work as real estate agents at Neho?
At Neho, each real estate agent is responsible for a geographic area close to their place of residence. For my part, having grown up in my region, I know the local market perfectly and I can rely on a solid network of owners and potential buyers. This field knowledge is a major asset in advising our clients and adopting strategies adapted to each situation. In addition, we all share Neho’s core values: transparency, professionalism and proximity. These principles guide our daily work and allow us to offer our clients personalized support, based on local expertise reinforced by cutting-edge technological tools.
How is Neho’s fixed fee different from a traditional commission?
Unlike traditional real estate agents who charge a commission of 2.5% to 3%, Neho offers a transparent fixed rate. This model is not only fairer but also more economical: our clients save on average 25,000 francs on the sale of their property. This fixed package offers total transparency on costs and allows sellers to plan their project with complete peace of mind, without surprises or hidden costs.
How does Neho market a house or apartment?
To ensure optimal visibility, we use professional photographers to produce high-quality visuals, an immersive virtual tour and precise laser plans. These elements help present each property in its best light and immediately capture the attention of potential buyers. Once these materials are prepared, the ad is distributed on more than 30 real estate portals, covering the entire regional, national and international market. At the same time, we use our database of more than 200,000 registered buyers to target the most relevant profiles. Our sales teams then contact these qualified buyers to validate their interest and support them in their considerations. After organizing the visits, we also take care of all the negotiation to obtain the best conditions for our clients, until the final signature before a notary.
Thirty portals seems like a lot…
Since the 2000s, with the arrival of real estate portals, it is estimated that more than 95% of transactions begin with contact with a buyer who has spotted the property on these platforms. It has become an essential step to maximize the visibility of a property and attract potential buyers.
At Neho, we have made this distribution a key asset. By publishing each property on more than 30 real estate portals, we reach a wide and varied audience, whether local or international buyers. This strategy allows us to considerably increase the chances of quickly finding the ideal buyer and obtaining optimal sales conditions.
By publishing each property on more than 30 real estate portals, we reach a wide and varied audience, whether local or international buyers.
How do you achieve the best sales price for your customers?
The best price is always the result of a global strategy. First, an accurate estimate is essential to understanding buyer expectations and setting a market-consistent selling price. Next comes the sale and distribution strategy: the more potential buyers we reach, the more likely we are to find the one who will be willing to pay the best price. Finally, obtaining the best price relies on effective negotiations. If there is sufficient interest, we recommend an auction procedure to maximize the sale price.
The current real estate market looks in better shape in 2025 compared to 2 years ago. Can you tell us more about this?
The real estate market is experiencing an upsurge in buyers looking for properties this year. After mortgage rates rose in early 2022, uncertainty had led many potential buyers to pull out of the market. Today, the stabilization of mortgage rates at a lower level has led to an increase in demand for residential properties.
Mr. Frachon, thank you for this interview. To conclude, what aspects of your job are you most proud of?
I am particularly proud of our clients’ satisfaction with our brokerage service. We have supported more than 7,500 owners in the sale of their property. Supporting a couple or a family in the sale of their property so that they can realize a new project is always a great source of satisfaction.
We have supported more than 7,500 owners in the sale of their property
Finally, Neho’s constant innovation is a great source of pride. We are constantly evolving to meet the expectations of our customers, by developing ever more efficient digital tools and adapting our methods to new market realities.
Contacts:
BE 031 528 05 00
FR 026 588 08 00
GE 022 518 82 82
NE 032 580 04 00
VS 027 588 09 90
VD 021 588 14 14
JU 032 580 04 00
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