LG’s transparent OLED TV is available and the price stings a bit

LG has just made its OLED T television available, a 77-inch transparent wireless model initially presented at CES 2024. This new high-end television is available today in the United States for a price of $59,999.99 …

It was one of the sensations of CES 2024, the LG OLED T television with a unique size and above all quite incredible transparent technology is now offered for sale. This OLED T model stands out for its transparent 4K panel capable of switching between two display modes. With a simple press of a button, it is possible to alternate between a transparent mode, where the background remains visible through the screen, and a traditional opaque mode thanks to a contrast screen which deploys from the base.

The TV incorporates LG’s new Alpha 11 A1 processor, offering four times better performance than the previous generation managing image processing and content scaling. In addition to its panel and for perfect integration, it is equipped with a wireless video and audio signal transmission system based on the Zero Connect box, allowing sources (game consoles, decoders) to be connected up to 9 meters away. This is the same system which is offered on the current M4 series and on the brand’s future QNED TVs as well as probably on the M5 series which must be made official at the next CES 2025.

Features specific to the transparent screen

LG has developed several features exploiting the transparency of the screen. T-Object mode turns the TV into a digital canvas for displaying artwork or photos. We can also count on the T-Bar function which displays a strip of information at the bottom of the screen (weather, sports scores, musical titles) while maintaining transparency on the rest of the surface.

The device can be placed in the middle of a room as a space divider or in front of a window without blocking natural light. Its modular design allows different configurations: on a stand, against a wall or wall-mounted. Floating shelves can be added on either side to customize the installation.

Ultra-premium positioning

Marketed at $60,000 in the United States via the LG website and certain resellers such as Best Buy, the OLED T targets wealthy customers. The TV will be available in other markets in the coming months.