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Microsoft launches its AI Tour in Morocco

AI has been one of the most powerful disruptive technologies in decades, and its use and implementation in everyday ways of working has the power to change the business landscape globally and in Africa.

To benefit from the ongoing global transformation, African businesses and people must be empowered to harness the game-changing potential of AI. The opportunity is immense – analysts predict that the technology could grow Africa’s economy by 50% of current GDP by 2030 if the continent could capture even 10% of the global AI market. By harnessing the power of AI, Microsoft aims to drive growth across all sectors to solve pressing problems in Africa and beyond.

Microsoft is committed to supporting startups in Morocco by leveraging the transformative power of AI. Initiatives like Microsoft for Startups Founders Hub give startups access to critical resources including Azure credits, AI models, and technical support to enable them to build and scale innovative solutions. More than 300 startups across industries including healthcare, agriculture, ISF, energy and sustainability are leveraging the Microsoft for Startups program to accelerate their innovation.

Aware of the need to explore the full potential of artificial intelligence, Microsoft is launching its AI Tour in Africa with an event in Morocco. The AI ​​Tour is a free, one-day event where business leaders, partners, IT professionals and the developer community can come together to discover the latest advances in AI technology and how they can be applied to drive innovation and growth in various industries.

The Microsoft AI Tour features presentations and panel discussions with AI experts and industry leaders, including Microsoft executives, who will provide insight into the future of AI and its impact on businesses and society. Each stop on the tour also highlights success stories from local customers and partners who demonstrate how AI is being used to solve real-world problems and drive business approaches.

Already, Moroccan startups are developing innovative solutions to the real-world challenges facing their compatriots. In the agriculture sector, PCS Agri offers practical tools for farmers and agribusinesses using AI, machine learning and IoT to improve their daily farming operations, while ATLAN Space uses the AI to make unmanned aerial vehicles (drones) completely autonomous, more efficient and capable of flying safely beyond the operator’s visual line of sight to perform functions in various industries.

The Microsoft AI Tour in Morocco will further highlight this commitment to supporting startups. By fostering a collaborative environment and providing hands-on experience, Microsoft aims to drive growth and innovation within the Moroccan startup ecosystem, ensuring that local entrepreneurs can harness the full potential of AI to create impactful solutions.

For business leaders, this is a unique opportunity to understand how AI can drive growth and innovation within their organization, while technical practitioners can gain hands-on experience and learn from experts to stay at the forefront of rapidly evolving AI trends. AI enthusiasts who are interested in the latest AI technologies and their applications are also welcome at this event.

The tour offers practical approaches to using AI to improve productivity and provide effective solutions. In-depth workshops and training sessions on topics as diverse as “Measuring the Business Impact of Intelligent Applications,” “Driving Secure AI Innovation,” and “Securing Your Future in the Age of AI” , will help technical practitioners and business leaders understand and implement AI solutions effectively, by gaining knowledge of AI technologies such as Microsoft Copilot, GitHub and Azure AI Studio.

“Microsoft understands that business acumen alone is not enough to help leaders understand the impact of AI on their business. And as AI technologies become increasingly complex, leaders must be able to launch, support, and even evaluate AI initiatives against the company’s strategic imperatives. The Microsoft AI Tour brings together business leaders, technical practitioners and AI enthusiasts to explore the incredible potential of this technology,” says Salima Amira, Morocco Country Manager, Microsoft.

In addition to Morocco, the Microsoft AI Tour will stop in South Africa in January 2025, Egypt and Nigeria in February 2025, and Kenya in March 2025. For more information or to reserve your place, visit link.

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