To the delight of lovers of fruity perfumes and intense flavors, Bubbaloo is making a strong comeback on the Moroccan market. The iconic bubble gum from the 80s adopts a new identity and a new slogan totally in line with the tastes and styles of Generation Z.
After having marked an entire generation during the 80s, Bubbaloo, the iconic bubble gum, is making a comeback with great fanfare with an urban campaign that will not leave passers-by indifferent. Adopting the slogan ‘BELBELHA MEN WALOU’, the brand is making a comeback by playing on words and surfing on the language of the young generation Z.
“We have chosen to properly celebrate the long-awaited return of Bubbaloo to the Moroccan market,” said Hind Fakhour of Mondelēz International. “We are incredibly proud to make different generations relive previous emotions, while integrating the linguistic and behavioral codes of the new generation,” continues Hind Fakhour.
Indeed, it is with the codes of practice of the younger generation that Bubbaloo invites you to taste its bubble gums, to enjoy the melting liquid from which they stand out and to try to create the biggest bubbles. All to elevate the usual sensations of chewing bubble gum to even stronger, even new sensations and to create joyful and fun experiences!
In this spirit, the brand launched the slogan “BELBELHA MEN WALOU”, a play on words that invites fun, creativity and strong emotions, totally connected with the aspirations of the new generation. That’s not all, the promise is to disconnect by diving into a 100% bubble universe, where creativity, madness and freedom are the masters on board an experience that is as fun as it is delicious.
Bubbaloo is available in stores with the flavors Strawberries and Tutti Frutti, at the recommended price of 1 Dhs.
Morocco
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