The Citroen C4emblematic model of the French manufacturer, is preparing to change direction. From 2027, its replacement will be produced in the factory Stellar of Kenitra au Morocco and not in Spain. This strategic decision, initially revealed by L’argus and confirmed by Spanish sources from La Tribuna de Automoción, illustrates a new industrial orientation for the group.
Inspired by the futuristic concept It wasthe replacement of the C4 aims to compete with flagship models like the Dacia Dusterwith an entry price set below 20,000 euros, specifies the same source. This price positioning requires optimized production, made possible by the Moroccan factory, which specializes in low-cost vehicles designed on the platform. Smart Car.
Currently dedicated to the assembly of Peugeot 208, Citroën Ami, Fiat Topolino and Opel Rocksthe Kénitra factory will see its production capacity increase to 450,000 units per year, compared to 300,000 currently, thanks to a massive investment of 300 million euros, notes the same source. This increase in power will also make it possible to manufacture future Fiat Multipla and Fastbacktwo models closely linked to the next generation of the C4.
With this strategy, Stellar affirms its desire to strengthen the place of Morocco in its global production chain. The Kénitra site, which combines competitive costs and high production capacity, thus becomes a central pillar to meet the growing demand for accessible and innovative vehicles on the international market.
Morocco
Related News :