Published on November 11, 2024 at 1:09 p.m. / Modified on November 11, 2024 at 1:44 p.m.
An XXL-sized comma flocked to the walls of the building designed by architect Frank Gehry. On one of the facades of the Vitra Design Museum, the iconic Nike “swoosh” has taken pride of place. No need to be surprised. The cultural center inaugurated at the end of September Nike: Form Follows Motionthe first museum exhibition dedicated to the brand born on the university benches of Oregon. Through a shimmering scenography and a sumptuous collection, the museum pays tribute to the equipment manufacturer which celebrated its half-century of existence in 2022. Experimental prototypes, emblematic shoe models and even original designs: we discover some 350 rare pieces, some of which had never been exhibited before, mainly from the DNA (Department of Nike Archives).
“Few companies have invested so much in their archives,” assures Glenn Adamson, curator of the exhibition. The American curator and historian surveyed this vast collection made up of more than 200,000 artifacts in order to offer a selection. “Exploring these archives was both exciting and overwhelming,” he admits. It was essential for me to tell the brand’s story in an accurate and thoughtful way.”
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