Thursday, November 7, 2024 at 11:45 p.m.
Casablanca – The 21st “Morocco in Mode” (MIM) – International Textile Fair, placed under the high patronage of His Majesty King Mohammed VI, was inaugurated on Monday in Casablanca, in the presence of political figures, the business world as well as as professionals in the sector.
Organized until November 9 by the Moroccan Association of Textile and Clothing Industries (AMITH) and supported by the Moroccan Agency for the Promotion of Investments and Exports (AMDIE), this show is today asserting itself as an ideal networking and trade platform for textile professionals, both local and international, indicates a press release from the organizers.
The kickoff of the 21st MIM, which is recognized as a dynamic place of exchange promoting collaboration and commercial opportunities in the textile sector, was given in the presence of the Minister of Economic Inclusion, Small Business, employment and skills, Younes Sekkouri, Secretary of State at the Ministry of Industry and Trade, in charge of Foreign Trade, Omar Hejira, Wali of the Casablanca-Settat region, Mohamed Mhidia, vice-president of the General Confederation of Moroccan Enterprises (CGEM), Mehdi Tazi, and the president of AMITH, Anass El Ansari, reports the same source.
Highlighting the excellence and ancestral know-how of Moroccan textile production on global markets, this show welcomes companies and visitors from all over the world. More than 150 exhibitors, mainly Moroccan textile and clothing companies, are participating in this major event.
Following the opening ceremony of the show, AMITH signed three memorandums of understanding. The first with EURATEX to strengthen industrial cooperation between the European Union (EU) and the Moroccan textile sectors and the second with Casa Moda Academy (CMA) to promote the creation and development of academic and industrial synergies with the aim of contributing to the attractiveness of the textile and clothing sector to future creators.
As for the third memorandum of understanding, it was concluded with the Technical Center for Textiles and Clothing (CTTH) to promote and enhance Moroccan brands on national and international markets, through targeted communication and branding actions. and B to B.
In addition, a fashion show was organized by the students of Casa Moda Academy. A creative and daring showcase where the emerging talent of young designers in training is expressed. This fashion show allowed students the opportunity to present their creations, resulting from months of work, research and innovation, in front of an audience of industry professionals, fashion enthusiasts and media.
For this edition, the theme “Dayem”, embodying AMITH’s vision for the development of the industry, emphasizes opening up to new markets by attracting new investors (as is currently the case with China), as well as on sustainability, digitalization, and the promotion of the Moroccan brand and “Made in Morocco”.
For the second consecutive year, a pavilion dedicated to Moroccan brands has been set up.
On the sidelines of the show, AMITH is organizing a series of conferences, led by national and international experts, addressing several themes such as European regulations, mapping of sources of supply, the advantages and the current regulatory situation of the British market, the textile industry facing climate change, security in the textile sector, digital transformation within clothing companies, as well as Artificial Intelligence applied to fashion.
The 21st edition of the MIM Fair takes place over an area of 8,000 m² at the Casablanca International Fair, the economic capital of the Kingdom, internationally renowned for the quality of its textile production.
This metropolis, recognized as a major center of the Moroccan textile industry, is home to numerous factories producing a wide range of textiles, ranging from clothing and home textiles to technical textiles.
Present for more than half a century, AMITH’s mission is to promote, defend, and ensure the development of skills in the Moroccan textile and clothing sector. It is the standard bearer of its creativity, its dynamism and its evolution, and defends the interests of its ecosystems.
From training to promotion, the Association also integrates environmental and social governance standards into all of its procedures and actions. It works every day to support its members in their development and improvement process.
With regional branches, AMITH is present in the main Moroccan textile regions to be as close as possible to the daily challenges of its members. It promotes and supports Moroccan textiles in their conquest of national and international markets, and places the interests of workers in the sector at the center of its concerns.
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