Growing ideological polarization, economic imperatives to respect… After wanting to ride the inclusive wave of 2020, more and more large American companies are returning to their commitments. Have diversity, equity and inclusion become too burdensome virtues for business?
This article comes from “Figaro Magazine”
It was thirty-four years ago, in North Carolina. Harvey Gantt loses a Senate election to Jesse Helms. During this campaign, at the end of which he could have become the first African-American senator in the state, the former mayor of Charlotte contacted the most popular American icon of the moment, basketball player Michael Jordan, for support audience. Jordan, who had already contributed financially to Gantt’s campaign, refused. The face of the Air Jordan sports shoe line, her goose that laid the golden eggs launched five years earlier with Nike, justifies herself with a joke: Republicans also buy sneakers. In the excellent documentary he Last Dance released in 2020, Jordan still assumed: I can send money, and I did. But I’m not talking about someone I don’t know. The mix of business and politics is a complex alchemy, especially in the United States.
Proof, three decades later…
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