Dr. Nadia Rahim is one of the key figures of this 6th edition of the African Digital Summit. We met her on the sidelines of this important event.
For its 6th edition, the African Digital Summit highlights the challenges and opportunities linked to the arrival of artificial intelligence, why the choice of this theme?
The choice of artificial intelligence (AI) as the central theme for the 6th edition of the African Digital Summit was evident in a context of rapid and profound digital transformation. Today, AI plays a key role in many sectors, whether for the ecosystem of brands and communication, marketing, customer experience, e-commerce, media or others. professions. In just a few years, it has begun to revolutionize creative, decision-making and operational processes, opening the way to new perspectives of innovation and competitiveness.
During the two days of the African Digital Summit, these topics were explored in depth through keynotes and panels moderated by internationally renowned experts. Each speaker, with their expertise, shed light on the impact of AI in sectors as varied as customer relations, online commerce, content creation, as well as in the world of brands and marketing. . Another key theme covered was the impact of AI on training, talent development and the future of work, with a focus on skills acquisition and strategies to attract and retain talent in a competitive environment. increasingly digitalized. And as you discovered during this great mass, artificial intelligence is a powerful lever both for multinationals and for our national champions. It is establishing itself as an essential tool in many sectors, including the sports and gaming industry, where it helps improve efficiency while humanizing brands and strengthening their connection with audiences.
In short, the 6th edition of the African Digital Summit aimed to inspire Moroccan and African companies, while shaping digital strategies that will propel the continent towards new horizons in the years to come. Particular emphasis was placed on the impact of AI in sports marketing.
Was this choice made in anticipation of Morocco hosting major sporting competitions?
Quite. The choice to address the impact of artificial intelligence on sports marketing is not trivial, especially in the context where Morocco will host the African Cup of Nations in 2025 and will co-organize the 2030 World Cup with Spain and Portugal. We aim to demonstrate how digital, and AI in particular, will be essential levers in the management of these major sporting events.
The ever-evolving AI will play a central role in the 2030 World Cup. Whether in fan engagement, brand visibility or operations optimization, AI will pave the way for better experiences. dynamic and efficient. Its ability to analyze and anticipate trends will strengthen the effectiveness of strategies, making this event a model of innovation on a global scale.
How will this event inspire Moroccan and African brands to adapt and remain competitive, while taking advantage of the opportunities offered by digital transformation?
This question was at the heart of the discussions and reflections of the members of the scientific committee throughout our working sessions. A concern which is also reflected in the design of the scientific program for this 6th edition of the African Digital Summit, which aims to be both rich and balanced, with thematic diversity meeting the expectations of professionals.
During the two days of the event, professionals in the sector benefited from valuable insights through inspiring keynotes and masterclasses led by national champions and leaders of major international platforms. These sessions offered brands the opportunity to discover the latest trends and technological innovations, while concretely assessing their potential impact on the growth of their businesses. By adopting best practices, professionals have been able to adapt their strategies to seize the opportunities offered by this digital transformation, powered by artificial intelligence.
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