UNITED STATES
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On social media, in her press releases and campaign clips, the Democrat’s campaign is much more incisive, ironic and mocking than Joe Biden’s. Even if it means borrowing, sometimes, from the methods of the opposing camp.
With Joe Biden’s withdrawal from the US presidential race, it’s not just the name that has changed on the Democratic ticket. But an entire political communication strategy, which has been revealed since his vice-president Kamala Harris entered the race six weeks ago – unlike the Democratic candidate’s program, which has yet to be defined. On social media, in her press releases or campaign clips, the candidate’s team is much more incisive, even aggressive, ironic and mocking, than that of the outgoing president. Even if it means borrowing, sometimes, from the methods of the opposing camp, between attacks to manpatriotism and hyperbole.
«Negative campaigning»
Freed from criticism of the outgoing president, his weaknesses, his inconsistencies and his advanced age, the Democratic camp is letting loose. Assuming a strategy of “negative campaigning” that it could not afford when the whole country was pontificating on Joe Biden’s supposed cognitive decline. Harris’ running mate, Tim Walz, launched the offensive, judging that Donald Trump and JD Vance, his vice presidential candidate, were «weird» – weird. A seemingly harmless but unusual qualifier, when Joe Biden chose to emphasize not the personality of his opponent, but the «menace» that he was casting over the nation.
“Biden has tried to make the election about democracy, emphasizing Trump’s actions on June 6
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